You are probably wondering if you should also join the “Facebook crowds” since everyone you know are advertising on Facebook. But why advertise on Facebook? What can you get from advertising on Facebook?
There is good news, and there is bad news. The good news is, you are not alone. There are many other companies that also have not jumped on the bandwagon yet and they are having the very same thoughts. The bad news is that Facebook is a very good place to advertise your brand and product, and you are a little behind! We are going to tell you why!
Facebook is a growing social network: Did you know that there are more than 5 hundred million active users on Facebook? Yes, that is a lot of zero’s! And you can get access to all of them if you advertise on Facebook! These people are on Facebook every day, they interact with friends, family, they browse through advertisements, play the games available on Facebook and they are available to you. All you must do, is get their attention. It works like a pyramid – you reach e.g. 10 people, they like your advertisement, their friends see your advertisement on their pages, they like your advertisement and the pyramid forms! Statistics says that each user has approximately 130 contacts, so the sky’s the limit!
These people are clients: Within all those thousands of people who see your advertisement, there are clients and clients are people who buy. Did you know that some of the leading users on Facebook are aged between 26 and 34? Those are people who work and they have money to buy! Yes there are teenagers too, but look at the stats!
This is direct networking: If you are still not convinced you should advertise on Facebook, what about up close and personal contact? From people who like your product, bought it, want to buy it, may have bought previously from your company or heard of it! And remember, they are telling their contacts about you, so you are actually advertising your brand and product to thousands of people through these people! With ordinary advertising, you only have an impact on the person seeing your advertisement at that moment, on Facebook, you have an unlimited audience! And the best of all? You target people who “like” your brand, your page and your product – when people “like” your page, your Facebook advertisement will go on their Facebook walls for all their contacts to see.
It is not expensive! Fan pages are for free and getting your fans to “like” your page is also free – so spreading the word to thousands of contacts is “word of mouth” marketing – free of charge! Announce your specials, new offers and any other promotions you may have this way.
Find your niche client: If your brand is only meant for people in a certain state, why would you advertise to the entire world? Or if you are selling men’s deodorant, do you want children to respond? When you advertise on Facebook, you can reach your ideal buyer, whether it is location, age or occupation.
Adaptability is the word! There are so many options available in Facebook to advertise your brand, you will never be bored! When your fan page is up, you can choose from events, polls, questions, contests, notes or you can upload videos and photos. How creative can you be?
So, are you still wondering why you should advertise on Facebook?